Studies on innovation and gender, separately, have seen a lot of scholarly interest in the past. However, combined, the genderedness in innovation is a less explored, yet critical, area. With the dawn of a new world after pandemic and the various challenges that humankind faces as a repercussion of over-exploited natural resources in the form of famines, draughts, earthquakes and other natural calamities, entrepreneurship in sustainability has been suggested as a possible solution and seen an increase over the world, as in India. In this paper, we attempt to conceptualize gendered innovation in sustainable businesses in India on the basis of extant literature, drawing from various disciplines such as innovation, gender studies and following the feminist critical theory. Taking inspiration from seminal work on gendered innovation by Alsos et. al [1], we posit that gender plays out as a variable, a construct and a process, each with its own manifestations on the different stages of innovation agenda of these entrepreneurial ventures and each posing different challenges to the women in such ventures. Implications of these three kinds of genderedness are discussed for future scholarship on this area.